Manila: No-frills airline group AirAsia is taking a bolder move to strengthen its brand identity within Asean. Yesterday's unveiling of the Asean-themed aircraft at the Philippine air force's Villamor Air Base near Manila was the second of its kind. The first AirAsia aircraft with such a theme came out in 2008 with the "Truly Asean" tagline. The broad intention is for flagship AirAsia Berhad, Philippines AirAsia, Thai AirAsia and Indonesia AirAsia to be placed under a holding company, which would be listed in "all the big Asean markets". This is separate from a plan to list Philippines AirAsia and Indonesia AirAsia in their home markets.

Source: Bangkok Post November 15, 2017 00:00 UTC